Industry News

KETTERING, OH and MANCHESTER, NH. — GE Money, the consumer lending unit of General Electric Company, and BizUnite, a leading aggregator of business cost savings programs, announced a multi-year agreement to offer the GE Money Home DesignSM program to BizUnite’s recently formed co-op of home services businesses. The private-label credit card is managed by GE Money’s Sales Finance unit, which provides billions of dollars in consumer financing through more than 145,000 small and medium businesses on Main Streets across the United States.

The Home Design card provides BizUnite member groups competitive promotions and can be used to purchase a wide variety of home improvement project solutions, including countertops, kitchen and bath remodeling, heating and air as well as spas and pool equipment. Consumers can find approved Granicrete, Blue Hawk, SEN Design Group and Aquatech Society members in their area through GE Money’s online Business Locator. The application process is fast and easy. Credit decisions occur within seconds and cardholders can manage their accounts online.

“We are excited to introduce GE Money to our great network of independent distributors and installers,” said Marc Winkelman, chief operating officer for Granicrete International. “With the Home Design program, they can distinguish themselves above the competition by offering consumers a new source of financing that they will surely want. The Home Design credit card is a convenient, cost effective way to pay for home improvement projects.”

As part of the program agreement, dealers use GE Money’s Web-based finance management portal, Business Center. Business Center provides dealers with an easy, secure way to manage their credit programs and better serve their customers. Thousands of businesses use GE Money’s Business Center to securely access all the sales, operational, marketing and training tools they need at the click of a button.

“The Home Design program offers customers competitive rates and promotions,” said Bruce Christensen, vice president and General Manager of GE Money’s Home Improvement division. “Our partnership with BizUnite and Granicrete is a great option for consumers looking for flexible financing solutions on their home improvement projects.”